I like the idea of a design that is unobtrusive, honest and aesthetic. I have the idea in my head that being transparent and open and coming from my heart in marketing will drive my business. I began what I do with the idea that too many products are made from bad ingredients and the producers lie and cover this up. So if I were to use banner ads they would be based on these ideas of truth and beauty.

I am really shying away from advertising right now and relying on word of mouth. I truly want and can afford for customers to come to me willingly as opposed to being in their face. I sometimes use Facebook to boost a post. I am finding that my posts are less and less visible due to the new way that FB is organizing. I know they want me to pay for more advertising, but I personally am turned off when I see people's 'sponsored ad' pop up in my screen. I find the $5 to boost an important post is a satisfactory budget. 

Curious about advertising my page and developing likes, I may use the page promotion tool as seen below. I do like that advertising my page on facebook is a relatively simple process and doesn't require graphic design or using anything but what I already have created.

Another tool on facebook is boosting a post specific to a demographic. I can even choose to engage people who are not seeing my page currently. This is appealing because I really don't want to bug people with extra advertising that are already engaged.