For my body and home business, I envision having a few categories of categories: inspirational/brand building and educational. (I've realized I need to separate the two businesses - art and body products - and market each one individually even though they will be tied by a few things)
Brand building would include:
Inspiration
Motivation
Daily +joy
Product of the Week
The Artistic Process (discussing art I'm working on, why and how)
Educational:
Tutorials
Projects in Progress
Beauty Breakdown (why I choose certain ingredients, what they do for your skin, etc.)
It really helps to thing about categories before starting a blog. I have begun so many blogs. By doing this first, I would really be narrowing the focus of what I'm writing about.
By narrowing the focus, I can appeal to people who are searching for specific things on the internet. The more I can direct their traffic to my website, the more publicity I will develop. There are places all over the country that I would like to visit if I ever get there. I found them simply through tutorials, looking up needed information, etc. Points of contact = sales!
I started this class thinking that having a blog could be a big waste of time and I wouldn't be able to maintain it. However, with scheduling and HARO, I think I could actually maintain it. hmmmm...
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