Reach versus post engagement...
As one scrolls through their facebook page they are bombarded by images, posts and stories. Everything you 'see' is a reach according to facebook. When I click on it, like it, write a comment, I am engaged and recorded as such. Engagement is important because people are actually interacting with and having a conversation with the business. In marketing, if I recall correctly, it takes 6 points of contact to move someone to an action. This is seeing the name, interacting with a name, etc. We want post engagement, we will take reach...for now.
What I believe I can learn from the FB insights is what folks are interested in. However, I don't think this is going to be very accurate until one hits at least 200 likes. The first 70 or so came from friends and a few friends of friends. I appreciate the support, but these folks aren't going to make me rich. The insights I am interested in will come when people who have walked through the store or purchased something become engaged. This will tell me the types of things they are interested in based on engagement. I recently offered a free lotion for commenting under a photo. This resulted in over 60 likes and a great deal of engagement. What I can tell from this is that people like free things.
Wednesday, February 26, 2014
Wednesday, February 19, 2014
Target Market - ReNew in Julian
This is such a great thing for me to think about. I haven't yet and it is so important.
My ultimate goal is to sell my art. This is going to be a higher price point and more for people with disposable income. So I'm ruling out anyone in their 20's. I don't think my style appeals to anyone in their 60's or beyond due to the more modern content. So maybe on the art spectrum, we're looking at middle class 30's to 40's. I think the art is equally appealing to both sexes. I hear positive feedback from both, actually more so from men. I may want to target men who are new home buyers.
The art is only one aspect of my business. The store itself carries products I make. These are handmade and again for people with freedom in their income. The body products are more appealing to women.
I think there are two arms to marketing my business. Consumers in their 30's and 40's, middle class/new home buyers, men and women. I could target a marketing campaign for the products to women and one to men for the art.
Actually, I'm not entirely positive about the men versus women in art. More men comment on my artwork, but more women purchase it. tricky....
I'm going to go ahead and say the best market is women, 30's to 40's in new homes. Thinking about the yoga niche that the case study went with, I'm wondering what sort of niche I can develop. My decorative art is more spiritual in nature, appealing to that sort of market. My body products are very good for you and do not use any chemicals that would hurt your brain/skin/organs. I'm thinking women who shop at Jimbo's, Whole Foods and Sprouts would fall into this niche.
That was fun. I don't think I can get more specific. Sure yoga mammas would be a great market as well, but I think they're probably shopping at those stores.
My ultimate goal is to sell my art. This is going to be a higher price point and more for people with disposable income. So I'm ruling out anyone in their 20's. I don't think my style appeals to anyone in their 60's or beyond due to the more modern content. So maybe on the art spectrum, we're looking at middle class 30's to 40's. I think the art is equally appealing to both sexes. I hear positive feedback from both, actually more so from men. I may want to target men who are new home buyers.
The art is only one aspect of my business. The store itself carries products I make. These are handmade and again for people with freedom in their income. The body products are more appealing to women.
I think there are two arms to marketing my business. Consumers in their 30's and 40's, middle class/new home buyers, men and women. I could target a marketing campaign for the products to women and one to men for the art.
Actually, I'm not entirely positive about the men versus women in art. More men comment on my artwork, but more women purchase it. tricky....
I'm going to go ahead and say the best market is women, 30's to 40's in new homes. Thinking about the yoga niche that the case study went with, I'm wondering what sort of niche I can develop. My decorative art is more spiritual in nature, appealing to that sort of market. My body products are very good for you and do not use any chemicals that would hurt your brain/skin/organs. I'm thinking women who shop at Jimbo's, Whole Foods and Sprouts would fall into this niche.
That was fun. I don't think I can get more specific. Sure yoga mammas would be a great market as well, but I think they're probably shopping at those stores.
Tuesday, February 11, 2014
Week 3 - Website Reviews
Quality Sites
1 - Toyota.com
The Toyota website is quite well put together. It is clean, clear and uses predominately white to make any colors stand out strongly. The navigation is clear and the information is aligned in the center of the page. The Toyota logo sits at the top of every page.
2 - Oh apple.com and your beautiful things.
I love all things apple for the clean, simple lines and expression. This website is no different. Similar to the Toyota site it is mostly white, with splashes of color concentrating our attention. I like that there is no more information to scroll to on the splash page.
Problem Sites
1 - http://www.richsoil.com/raising-chickens.jsp
Problems: Oddly enough the rich soil splash page itself is well set up. However, this specific section of the site is very difficult to follow. The content seems random, though I can see how the author was attempting to express a very clear and well organized point. This makes it very challenging for the reader to continue. I would be tempted to find another website with more simple, straightforward information. In fact, the content is so poorly organized that I can't quite tell what I'm reading. Additionally, this page doesn't appear to have any relation to the main website - no logo or identifier.
2 - gforceracecars.com
First of all, typing that website address in is actually somewhat difficult! I think it could use an underscore or dash or two. The red, white and black color scheme is very jarring. This coupled with a video makes many areas of the page compete for my attention. I don't know where to look first. As you scroll down the page (something I hate) the alignment of the font seems to shift due to the photographs. I also am not enjoying this. Overall the page is unpleasant. The same colors could be used in a completely different balance to have a pleasing effect.
1 - Toyota.com
The Toyota website is quite well put together. It is clean, clear and uses predominately white to make any colors stand out strongly. The navigation is clear and the information is aligned in the center of the page. The Toyota logo sits at the top of every page.
2 - Oh apple.com and your beautiful things.
I love all things apple for the clean, simple lines and expression. This website is no different. Similar to the Toyota site it is mostly white, with splashes of color concentrating our attention. I like that there is no more information to scroll to on the splash page.
Problem Sites
1 - http://www.richsoil.com/raising-chickens.jsp
Problems: Oddly enough the rich soil splash page itself is well set up. However, this specific section of the site is very difficult to follow. The content seems random, though I can see how the author was attempting to express a very clear and well organized point. This makes it very challenging for the reader to continue. I would be tempted to find another website with more simple, straightforward information. In fact, the content is so poorly organized that I can't quite tell what I'm reading. Additionally, this page doesn't appear to have any relation to the main website - no logo or identifier.
2 - gforceracecars.com
First of all, typing that website address in is actually somewhat difficult! I think it could use an underscore or dash or two. The red, white and black color scheme is very jarring. This coupled with a video makes many areas of the page compete for my attention. I don't know where to look first. As you scroll down the page (something I hate) the alignment of the font seems to shift due to the photographs. I also am not enjoying this. Overall the page is unpleasant. The same colors could be used in a completely different balance to have a pleasing effect.
Monday, February 10, 2014
Not going to happen.
I would really like to complete tonight's assignment. I would really like to have completed the rest of the assignment on time. But I'm le tired.
I got a lot of other stuff done today, and frankly I'd rather just post a picture of that, finish a glass of wine and watch a well earned episode of The Good Wife.
I'm sorry instructors. I will do better next week.
I made a bitchin clothing rack for all my awesome second hand clothes out of galvanized pipe and pallet parts (I use a lot of pallet wood).
I got a lot of other stuff done today, and frankly I'd rather just post a picture of that, finish a glass of wine and watch a well earned episode of The Good Wife.
I'm sorry instructors. I will do better next week.
I made a bitchin clothing rack for all my awesome second hand clothes out of galvanized pipe and pallet parts (I use a lot of pallet wood).
I also began work on the "B Street Shops" sign. If you've ever been to Julian you probably didn't walk up B street. No one knows we're there! So I'm making a sign to tell the world. Rough draft below. Yes, I realize it looks like "BS" and I forgot the t in street.
Good night all!!!
Sorry I'm Late
I'll do better next week...
I've actually been running a VERY successful giveaway on my facebook page (www.facebook.com/renewinjulian) and went from 102 to 143 likes in two days! I'm very excited.
Discuss [on your blog]: Have you ever experienced difficulty communicating with a business? Would social media have made it easier to get noticed or get your problem solved? If not, have you ever had a positive experience communicating with a business through social media?
Write 150 words or more describing what made your experience negative or positive.
This question actually reminds me of several times when I have seen a large corporate business that didn't have time for it's customers be ridiculed and brought to their knees through twitter. I think that social media is a very powerful way to create changes within corporate entities. Do I think one person will necessarily be recognized for their problem? Probably not, but if there is an ongoing issue, most likely twitter could hep rectify the situation.
Recently, I received an OUTRAGEOUS gas bill from Proflame, the provider of choice here in Julian. I have not called them and most likely will not to reduce the bill. The company raised their prices quite abruptly and are losing customers left and right. I have made the decision to turn off my gas heater and only use electricity (its SO COLD here compared to San Diego - not the rest of the country). I would probably enjoy contacting them in a more indirect method such as twitter to see what would happen. I'm more angry, but not to the point I expect any changes to happen.
I once tweeted at Chevron saying, "wow...free hand wipes! Thanks Chevron!" The company wrote back and said you're welcome, safe travels. That was sort of fun.
I've actually been running a VERY successful giveaway on my facebook page (www.facebook.com/renewinjulian) and went from 102 to 143 likes in two days! I'm very excited.
Discuss [on your blog]: Have you ever experienced difficulty communicating with a business? Would social media have made it easier to get noticed or get your problem solved? If not, have you ever had a positive experience communicating with a business through social media?
Write 150 words or more describing what made your experience negative or positive.
This question actually reminds me of several times when I have seen a large corporate business that didn't have time for it's customers be ridiculed and brought to their knees through twitter. I think that social media is a very powerful way to create changes within corporate entities. Do I think one person will necessarily be recognized for their problem? Probably not, but if there is an ongoing issue, most likely twitter could hep rectify the situation.
Recently, I received an OUTRAGEOUS gas bill from Proflame, the provider of choice here in Julian. I have not called them and most likely will not to reduce the bill. The company raised their prices quite abruptly and are losing customers left and right. I have made the decision to turn off my gas heater and only use electricity (its SO COLD here compared to San Diego - not the rest of the country). I would probably enjoy contacting them in a more indirect method such as twitter to see what would happen. I'm more angry, but not to the point I expect any changes to happen.
I once tweeted at Chevron saying, "wow...free hand wipes! Thanks Chevron!" The company wrote back and said you're welcome, safe travels. That was sort of fun.
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