In my business I can be very personal in a blog post. The people who follow me are engaged because they're rooting for me, they love what I'm doing and they're excited. To share my failures, ideas and success makes the followers very happy. However, I do end it there. I wouldn't blog about my religion, relationship ups and downs, or other things that may alienate people. I think it is appropriate to give my products a face and a personality, but I am quite certain that expressing my support or disgust for a specific politician would be too isolating. I want all people to buy lotion, not just those who agree with my point of view.
In my business I see that all blog posts are an opportunity to add personality. What makes the difference between my tutorial and the 1000's of others? Probably my goofiness. If I were a major corporation I would probably tone that down. However, I think people buying into a brand are more likely to buy into something they relate to!
- Sonja
Hiya Sonja,
ReplyDeleteWe think alike. :) I wrote something very similar to what you wrote... Personal, as related to the product. Not the war in Ukraine... That kind of personal is alienating if you 1) have a different opinion 2) don't care 3) as you said, just want to buy lotion!
Thanks for your post!
I completely agree that your blog should never get so personal to the point that the posts do not even relate to your business. But yes, like you said, I think you can share personal information on your blog in order to give your target audience a better feel for the business.
ReplyDeleteSpot on! no reason to bring politics or religion into your business. Unless of course you want to start a red and blue lotion war. They fight and fight and in the end the both just make for smooth skin. it ends in a delightful tie.
ReplyDeleteMaybe whole armies of dry skin fighting soldiers. Alien mister bottles flying in to relieve some other skin issue.
Sorry - I am a last born and sometimes my imagination gets a going......
I wonder if you could build your brand around that goofiness you describe. If that's the real you, then it will probably feel authentic, which is great. You could even focus in on what a target audience might look like that gets really excited about your product and appreciates a sense of humor and fun. I'd probably buy lotion from a company with a hilarious video than no video. :-)
ReplyDeleteI like that! I'm such a goober.
ReplyDelete