Could be beneficial to understand how people are arriving to my website. What content to they find appealing, what are they looking for? I could incorporate more keywords and products based on their searches and location.
Social Reports:
I rely heavily on social media to share my products and spread the word about what I'm doing. I think understanding how my use of social media is actually impacting my traffic would be very important.
Map Overlay:
This could actually be very interesting because my business is based in a tourist town. While many of my customers come from the San Diego region, I would like to know where people are visiting from and if out of town customers are discovering my website. This would give me valuable information about advertising in town who I should market to.
Mobile Traffic:
This would be interesting for similar reasons to map overlay. People who are visiting Julian would be looking up information on their smart phones. I could tap into their activity by watching this statistic.
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