Target Market - ReNew in Julian

This is such a great thing for me to think about. I haven't yet and it is so important.

My ultimate goal is to sell my art. This is going to be a higher price point and more for people with disposable income. So I'm ruling out anyone in their 20's. I don't think my style appeals to anyone in their 60's or beyond due to the more modern content. So maybe on the art spectrum, we're looking at middle class 30's to 40's. I think the art is equally appealing to both sexes. I hear positive feedback from both, actually more so from men. I may want to target men who are new home buyers.

The art is only one aspect of my business. The store itself carries products I make. These are handmade and again for people with freedom in their income. The body products are more appealing to women.

I think there are two arms to marketing my business. Consumers in their 30's and 40's, middle class/new home buyers, men and women. I could target a marketing campaign for the products to women and one to men for the art.


Actually, I'm not entirely positive about the men versus women in art. More men comment on my artwork, but more women purchase it. tricky....

I'm going to go ahead and say the best market is women, 30's to 40's in new homes. Thinking about the yoga niche that the case study went with, I'm wondering what sort of niche I can develop. My decorative art is more spiritual in nature, appealing to that sort of market. My body products are very good for you and do not use any chemicals that would hurt your brain/skin/organs. I'm thinking women who shop at Jimbo's, Whole Foods and Sprouts would fall into this niche.

That was fun. I don't think I can get more specific. Sure yoga mammas would be a great market as well, but I think they're probably shopping at those stores.